CoolerEmail Content

Savings Comparison

The following chart, prepared with industry-accepted figures, demonstrates the value CoolerEmail brings to its users! The comparison assumes 10,000 "contacts" and includes production, labor and delivery costs.

	Direct Mail	Banner Ads	Text Email	CoolerEmail
Cost to Send	$11,000	$900	$700	$600
Response Rate	3%	0.5%	0.4%	4.8%
Conversion Rate	30%	20%	20%	20%
Cost/Conversion	$120	$90	$88	$6

Sources include Forrester Research, Jupiter Communications, USA Today, Opt-In News, Clientize, and the performance of CoolerEmail users

Cool Facts

42% of e-newsletter producers enjoy click-through rates greater than 20%
93% of Internet users have and use email on a regular basis
101 million Americans were on the web as of January 2001
10 billion emails are sent EVERY day (3.6 trillion per year)

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