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Return on Investment
The following chart, prepared with industry-accepted figures, demonstrates the value CoolerEmail brings to its users! The comparison assumes 10,000 "contacts" and includes production, labor and delivery costs.
| Direct Mail | Banner Ads | Text Email | CoolerEmail |
| Cost to Send | $11,000 | $900 | $700 | $600 |
| Response Rate | 3% | 0.5% | 0.4% | 4.8% |
| Conversion Rate | 30% | 20% | 20% | 20% |
| Cost/Conversion | $120 | $90 | $88 | $6 |
Sources include Forrester Research, Jupiter Communications, USA Today, Opt-In News, Clientize, and the performance of CoolerEmail users
Cool Facts
42% of e-newsletter producers enjoy click-through rates greater than 20%
93% of Internet users have and use email on a regular basis
101 million Americans were on the web as of January 2001
10 billion emails are sent EVERY day (3.6 trillion per year)
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